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Jaime Goldfarb, President Dr. Jaime Goldfarb's diverse background spans both education and business. He has worked extensively in the arenas of early childhood education, having worked with the Los Angeles County Office of Education in conjunction with universities spanning the United States, to develop and bring to market a variety of products and services for the parenting and professional market. Dr. Goldfarb also has extensive experience working in the K - 12 marketplace, having led Riverside Publishing's Account Management team, managing a team of over 35 Account Managers, servicing the needs of over 450 school districts. He earned his Ph.D. in Developmental Psychology and his B.A. in Psychology from the University of California, Los Angeles. |
His educational experience is combined with a unique set of knowledge and expertise in a variety of business processes, having worked in direct and relationship marketing for IBM and Princess Cruises, as well as leading Princess Cruises' efforts in market intelligence. Most recently, Dr. Goldfarb served as National Director of Account Management at Riverside Publishing, Formative Assessment Division. He joined Edusoft (acquired by Riverside Publishing) as Project Director supporting the formative assessment program for the Los Angeles Unified School District. Based on that program's success, Dr. Goldfarb was promoted to lead a team of over 35 Account Managers in helping customers establish formative assessment programs. During his tenure in this position, his team achieved a 93% revenue renewal rate and served over 450 districts nation-wide.
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At Brilliant Beginnings, Dr. Goldfarb served as president where he successfully launched three consumer products comprising parenting materials, children's books, children's music CDs, and reviews of children's toys, as well as a training package that highlights developmental milestones. As program director for IBM Personal Systems Group's worldwide direct marketing organization, Dr. Goldfarb was responsible for driving PSG to alter its direct marketing orientation, moving away from a vertical brand model to a customer-centric model. Earlier as manager of IBM PC Company's worldwide marketing database initiative, Dr. Goldfarb set the strategic direction for the relationship marketing function of the Company. Dr. Goldfarb introduced extensive research and statistical rigor to measure program success. |
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