Creating a competitive advantage

  1. Creating a competitive advantage

Thereis a lotof competitivein themarketthat is almostforcingsomebusinessesout of themarket.Thecutthroatcompetitionis a resultof thedailyduplication of productsandmethodsof presentingthem to theconsumers.Theapproachresultsto reducepricesas wellas reducedmarketshareforindividualcompanies.Asstrategicmanagers,weneedto developa competitiveedgeover our competitorsby comingup with a competitiveadvantage.

Creatinga competitive advantage

Firstwecan employtheideaof costleadership.Mostcompaniesstriveto makeprofits,andtheywill setthepriceof their commoditiesto reflectthepriceof otherproductsin themarket.Wecan ensurethatour companygetsa reputationof a non-price concerned companyandsetthepricebelow thatof our competitors.Itwill be difficultforthem lowertheir pricesbecausetheyhaveto adjusttheir strategies.

Secondlywecan differentiateour productsandservicesfrom thoseof our rivals.Differentiation getsachievedthrough changingthefeaturesof productsandservicesandcustomizing them to meettheneedsof thepeople.Wecan changetheimageof our productsthrough packaging orincreasingtheir efficiency.Once theloyaltybased on durabilitygetsachieved,itwill takeour rivalsa lotof timebefore catchingup with us (Hollensen, 2015).Theotherwayto gaincompetitiveadvantageis to focuson theneedsgapin theproductspresentedto consumers.By doingthis,wecan bringthemarketproductsthattheothercompetitorsdonot produce.Wecan dothisby producingtheproductsoroutsourcing them from variousplaces.

Inconclusion theapproacheswill giveus a competitiveedgethat will be difficultfortheothers dobeat.Thesestrategieswill makeour competitivestrategysustainable. Mostcompetitorswill takea lotof timebefore changingtheir lineof productiondue to thefearof losingtheir customers(Doz &amp Prahalad, 2013).


Hollensen,S. (2015). Marketingmanagement: A relationship approach.Pearson Education: New York.

Doz,Y., &amp Prahalad, C. K. (2013). Qualityof management: An emerging source of global competitive advantage? Routledge : New York.


OnApril 2009, a couple of Domino’s Pizza employees, Michael Setzer,and Kristy Hammond, make five videos as they defile the raw materialthey use to make cheese. The films show the duo engaging in variousstomach-turning activities such as sticking the raw products they useto make cheese on the nose and blowing. They then upload the videosonline. Customers view the podcast over two million times within acouple of days. Questions begin streaming to the Domino’s Pizzapublic relations to explain the motive and truth regarding the videos(Young &amp Flowers, 2012).

TheCorporate Communications’ officer in the business, Tim McIntyre,spends the first 24 hours observing the trend the videos follow.Besides, the supervisor monitors the comments and reaction of peopleafter they discover the tape is real. On the second day, Tim removesthe video and uploads a new podcast as he provides public apology forthe disgusting information the individuals made. In addition, hecollaborates with the consumer organizations responsible in charge ofevaluating authenticity of consumer’ issues (Coombs, 2007).

Thecompany’s response decision depends on the influence of customersand the consumer watchdog organizations. Efficient containment of thesituation include listening to customers, telling the truth,remaining calm and upholding management ethics that secure goodfuture credibility of the business (Young &amp Flowers, 2012).

Domino’sPizza crisis management is efficient because it involves all themajor stakeholders. Besides, the management accepts responsibilitythat the rogue employees are real. However, Tim neutralizes the badimage the video intends to generate by accepting the employeesunethical behaviors, but he also neutralizes the liability by statingthat the two employees do not represent the high ethical standardthat over 100,000 employees in the organization implement (Young &ampFlowers, 2012).

Mostof the viewers and prospective customers that access the video viralare based on various social websites. This implies that the plan toupload an apology video online is efficient because it will go viral,just as the previous video had followed. The management takes arelaxed approach to addressing the issue, which is necessary tomaintain public confidence.


Young,C. L., &amp Flowers, A. (2012). Fight viral with viral: A case studyof Domino’s Pizza’s crisis communication strategies. CaseStudies in Strategic Communication, 1,article 6. Available online:

Coombs,W. T. (2007). Ongoingcrisis communication: Planning, managing, and responding.Los Angeles: SAGE Publications.

3.Management and leadership ethics

Thefive sourcesof powerformanagers

Intheperformanceof their duties,managersderivepowerandcontrolfrom varioussources.First,powercomesfrom rewardingemployees.Employeesusuallyworkhardwhensomething awaitsthem after deliveringresults.Themanagershavecontrolover therewardsandtherewardingprocess.Thesecondsourceof poweris thelegitimatepowergivento themanagerby theorganization.Their positionsare powerful,andtheyhavethemandateto controltherunning of an institution.Poweralsocomesfrom coercive tendencieswherebymanagersensurethattheemployeesare entirelyreliant to whattheygetfrom theorganization.In thissituation,theywill followanyrulegivenby themanager.Referent authorityis anothersourceof powerwherebyemployeeswill workhardto maintaintheir positiverelationshipwith themanager.Thelastsourceof poweris themanager’sexpertise. Employeesbelievein their managersiftheyhaveexcellentskillsandexpertisein their job(Huczynski &amp Buchanan, 2013).

Ethicalissuesassociatedwith authoritarianandparticipatory leadership

Mostleadersreserveauthoritarianleadershipforspecificcircumstances.However,somemay useitin situationsthat are not necessary.Increaseduseof thistypeof leadershipalienatesemployeesfrom their managers.Itcurtailsthecreativity of employeesbecausethere is not roomforexpression.Participatory leadershipis thepreferenceof manymanagersespeciallyin decision-making. However,its increasedusemay limittheabilityof themanagerto makefuturedecisions.Also,someemployeesmight forgettheir positionandtheymay startdictatingwhattheywantto getincludedin majordecisions(Northouse, 2012).

Ethicalleadershipinvolvesgettingacquaintedwith whatis rightanddoingitin everyactivitythat involvesgivingothers direction.Professionalsapplythesescalesto measurethelevel of ethicalleadership.Theyincludetheethicalcompetencescale,theethicalleadershipscale,andtheethicalorganizational scale.Thelevel of ethicalleadershipof an individualmanagergetsderivedfrom thesescales(Yukl et al., 2013).


Huczynski,A., &amp Buchanan, D. A. (2013). Organizationalbehaviour.Pearson: New York.

Northouse,P. G. (2012). Leadership:Theory and practice.Sage: New York.

Yukl,G., Mahsud, R., Hassan, S., &amp Prussia, G. E. (2013). An improvedmeasure of ethical leadership. Journalof Leadership &amp Organizational Studies,20(1),38-48.

4.Intro to Chemistry (275 words and put 2 references at the end of theanswer)

(A).Identify a chemical reaction that affects your daily life. Includechemical formulas and equations, and (include a picture of thereaction or its effects–see the directions in the first twodiscussion forums for how to include the image.) THE CHOSEN REACTIONIS DECOMPOSITION

Whenhydrogen peroxide is exposed to manganese II Oxide, it decomposesinto water and pure oxygen. The general representation of chemicalreactions is AB → A + B, which implies that a given compound breaksdown into independent components that make the compound (Gooding,1931).

2H2O2→ 2 H2O+ O2

Hydrogenperoxide decomposition

(B).Is this a reaction that readily occurs in nature, or is it somethingthat must be controlled and manipulated by man?

Hydrogenperoxide decomposition into water and oxygen is a reaction that canoccur in natural environment. However, humans add the manganese oxidecatalyst in laboratory reactions to accelerate the chemicaldecomposition (Gooding, 1931).

(C).What is/are the consequence(s) of this reaction? How can you tellthis reaction has taken place?

Theconsequence of hydrogen peroxide decomposition is water and oxygen.One can tell the reaction is occurring since the chemical showsbubbles during the decomposition process. The bubbles indicateescaping oxygen air (Gooding, 1931).

(D).Is this reaction endo or exothermic / endo or exergonic (does itabsorb heat or energy, or does it release it)?

Thereaction is exergonic. Peroxide liquid ranging between 70% and 98%reacts to form oxygen and heat that is adequate to convert water intosteam. The exergonic characteristic of the chemical makes it asuitable monopropellant for rocket engines. Peroxide is passedthrough silver mesh that catalyzes its decomposition. The reactionproducts, hot oxygen and steam, are ejected via nozzle to acceleraterocket engines (Gosse, 1958).

(E).Is this reaction reversible?

Hydrogenperoxide is an unstable compound. It decomposes to form stablecompounds, thus, it is irreversible (Gosse, 1958).

(F).Classify this reaction. For example, is this a synthesis,decomposition, single displacement or double displacement reaction?Acid Base? Redox?

Hydrogenperoxide breakdown is a decomposition reaction as it separates intosimpler and stable elements than the initial compound (Gosse, 1958).


Gooding,R. U. (1931). Astudy of the catalytic decomposition of hydrogen peroxide by cadmiumiodide.

Gosse,C. (1958). Thereactions and uses of hydrogen peroxide.Emeryville, Calif.: Shell Development Co.