Discussion Response

DiscussionResponse

CourseInstructor

3q1lz

Iagreethatmarketers havean obligationof ensuringthattheproductgetto consumersandmeetall thelegalrequirements.Itis thetaskof marketers to ensurethattheproductis up to thestandardssetforthby theregulatorybodies.Afterall,itis customerswhokeeptheorganizationgoingthrough buyingof theproduct.Theorganizationalsohas themoralandsocialresponsibilitytoward customers.Forvulnerableconsumers,marketers are supposedto providebasiceducationfortheconsumptionof theproductto helpthem avoidbeingexposedto theriskof theproduct.Thedecisionsmadeby theseconsumersdonot depend on anyinformationandas suchitis a responsibilityof marketers to helpthem makethesedecisions.Marketers should not agreethatconsumersbe vulnerablesothattheycan maintaintherelationshipbetween theorganizationandtheconsumer(Hutt&amp Speh, 2013).

3q2mb

Itis indeedtruethatthemostimportantaspectsto considerwhencarryingout strategiesto determinethesuccessof a productare theneedsandpreferenceof theconsumers.Productsare designedto meetparticularneedsof consumersandas such,itis importantthatthedesignof theseproductsbe in linewith theconsumer`sspecifications(Pride&amp Ferrell, 2010).Themarketcan be segmented based on variouscharacteristicsof consumptionby thedifferentconsumers.Behaviorof consumerin relationto usecan helpmakean informeddecisionabout theproduct.Theinformationcan be usedto segmentmarketsandmakevariousdecisionsconcerningthemarketfortheproduct,andtheseare essentialforthegeneralsuccessof theproduct.Thesecharacteristicsneedto beconsideredsothatthedecisionof theproductandits marketingstrategiesbecomesa success(Sandhusen,2000).

References

Hutt,M., &amp Speh, T. (2013). Businessmarketing management.Australia: South-Western, Cengage Learning.

Pride,W., &amp Ferrell, O. (2010). Marketing.Australia: South Western Cengage Learning.

Sandhusen,R. (2000). Marketing.Hauppauge, N.Y.: Barron`s.