Effects of Globalization on Non-Western Culture

EFFECTS OF GLOBALIZATION ON NON-WESTERN CULTURE 6

Effectsof Globalization on Non-Western Culture

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Effectsof Globalization on Non-Western Culture

Globalizationis fastcatchingup with manyculturesin theworld.In the21st century,noculturecan entirelyalienateitself from theinfluenceof theoutsideworld.Thecocoonsthat differentcultureslivein are beingbrokenby theinfluenceof thedevelopedworld(Asante et al., 2013). Due to their advancedtechnology andeconomy,westerncountriesare gainingentryinto varioussocietieseitherthrough theeffortsof thesocietyorthrough presentingthemselves as thecureof problemsexperiencedby theundevelopedcountries.

Globalizationcomeswith theflowof capitalin termsof humanandmaterials,theflowof labor,changeof theeconomyof variouslocalesandfreetrade.Therateat which theinfiltration of cultureby globalization occursvariesfrom one communityto anotherdue to thesocialcordthat bindsthecommunitytogether.Asnewgenerationscome,theembracing of a newculturenot tiedto theindigenouscultureis happeningat an alarmingrate(Asante et al., 2013).

Thecountriesin theWest, as wellas theUnited States of America, are goodexamplesof culture-changers. Their influence,wayof lifeandeconomygetsthenodof manysocieties.TheJapanese societyandtheIndian societiesare goodexamplesof how globalization changesthewaythingsaredonein thesociety.ThetraditionalJapanese societywasa majorreferenceforhealthyeating.Japanese didnot eatred meatoften,andtheywerestrictvegetarians. Abignumberof thefoodoutletsin Japan didnot dealwith fastfoodsbecausethere werenoconsumersof suchfood.In the1970s, Japan openeddoorsto foreigninvestors andone of thecompaniesthat establisheda venturein Japan wasMcDonalds, which is thebiggestmanufacturerof fastfoodsin America. Gradually,Japanese embracedtheeatingof fastfoods(Smil&amp Kobayashi, 2012).

Theoldergenerationsweretheslowestto embracethenewtrendandtheyounggenerationfullyembracedit.Today,Japan has thesecondbiggestnumberof McDonald’s fastfoodsoutletsafter America. In thelasttwo decades, thelevel of obesity in Japan increasedby 3%. Thedietcultureobservedin thepastis nowa reflectionof thewesternculturelargely. Thoughthisis anegativeeffect,therevenuecollectedfrom fastfoodshas equallyescalated(Smil&amp Kobayashi, 2012).

Indiais thethirdlargesteconomyin Asia. Its highpopulationis amajorreasonforincreasedmovementsin andout thecountry.Businessthrivesin such a populationwhentherightmechanismsare in place.India chargedhightaxeson imports discouraginga lotof investors/ theapproachattractedinternationaltradebodiesthat negotiatedforreducedtaxes.Moregodsandpeoplefoundtheir wayto India. Accessto communicationincreasedandtheculturalfabriccontinuedto fade.India receivedfameforits deeplyreligioussettingandverystrongfamilycoeds. However,globalization continuesto breakthecordsespeciallywith theyounggeneration.Itis not a wondertodayto findyoungpeoplestayingon their owninsteadof stayingwith their families,as wasthetradition.After theimport taxeshadreceiveda cut,accessto mediainformationrosefrom 20-70% in theurbanareas.Thegrossdomesticproductalsoreceiveda boostfrom thetradingactivities(Chatterjee, 2012).

InIndia, globalization changedthewaythesocietydefineditself. Asocietygetsa definitionfrom their wayof lifethat includescultureandpractices.Theperiodthat precededglobalization reflecteda societycloselyknittogetherby strongfamilyrelationships.TheIndian familylivedunder thesame,andthispromotedtheresponsibilitytowards one another.Youngmenandwomenwould seekmany helpandadvicefrom their parentsandgrandparents since their parentshadtheresponsibilityto doso.TheIndian societyobservedvariousreligioustraditionsandindulgencesthat neverseemedarchaic.Agriculturewasthedominanteconomicactivity,andthesocietywasfairlybalanced(Overgaard, 2012).

TheIndian societycould not lockitself awayfrom therestof theworld.Theincreasingpopulationrequiredgoodsandservicesthat werenot availablein India. However,the lengthy bureaucracies of importing goods and services scaredinvestors. Theinternationaltradebodiesintervened,andIndia voluntarilyrelaxedits rulesregardingtradeandmovement.Thestepbecamethebeginningof mass flowof goodsandservicesin India (Overgaard, 2012).

Theeraof globalization officiallygotrootsin thecountry.There wasan enthusiasticapproachtowards themoveby thenatives.Theideaof receivingforeigngoodsandservicesandreceivingnewinvestors wasa goodgesturefrom thegovernment.However,somefeltthatwesternization would be a thornin thesociety’swayof life.Asof today,there is a groupof conservativeswhohavenothingto dowith thewesternculture.Theyretaintheir culturalpractices,buttheyremainpoorsince theycannot embracea newwayof doingsthingsmoreefficiently like theuseof technology in agriculture.Theinfiltration of thissocietyby theforeignersaffectedtheir culturein bothpositiveandnegativeways(Overgaard, 2012).

First,theeconomyof India becamemorediversified. Theintroductionof newoccupationsabsorbedpeopleto workin them as opposedto pursuingagriculture.Theyoungandtheeducatedpeoplebecamethepioneersof thismove.Forthisreason,theGross Domestic Product of India has beenincreasingat a contestantgrowthof 9%. In 2006, theGDP stoodat 590 billion dollars.In 2012, itroseto reflectagrowthamounting to 1.36 trillion dollars.Thegrowthis a directexplanationof theimprovedlivesof people.Accessto mediacommunicationimprovedto 70% as at 2012 forthepeoplein urbanareas(Chatterjee, 2012).

However,globalization changedthefamilysettingandstatusin thecommunity.Thesocialfabricthat heldpeopletogetherbecameweak.Thesedays,itis commonto findnursinghomesin India, something that didnot existbefore.Childrenandparentsnolongervaluestayingtogether,andthelevel of socialresponsibilitycontinuesto decline.Socialstratificationcontinuesto becomepronounced.Thepovertygapbetween thosewhoadoptnewtechnology andthosewhodonot continues to widen.Thegapfurtherwidensdue to thediversified economywherebysomeoccupationshavegoodreturnsas comparedwith agriculture(Fernandes, 2000).

Thesocietyhas receiveda transformationfrom a stateof particularism to a stateof universalism. Indian cultureputsmorefocuson individualrelationshipsas opposedt theinternationallegalprovisions.However,due to themanytransactionsthat comeup in respectof globalization, peoplehaveto comply with thelawsandgivethem regard.Theindividualsenseof relationshipbased on trustis slowlylosingits value(Bhatt, 2011).

Inconclusion,societiescan avertextensiveeffectsof globalization. India is justa representationof manyculturesthat continueto followthewesternway.Agradualchangeoccurseverytimenewgenerationtakescontrolwith time,thevaluesof a societyfadeaway,andtheyonlyappearin thememoriesof people.However,thesystemsthat governa societyshould be carefulnot to permittheintroductionof destructivetendenciesin thesocietyin thenameof globalization.

References

Asante,M. K., Miike, Y., &amp Yin, J. (Eds). (2013). TheGlobal Intercultural Communication Reader.Routledge: New York.

Bhatt,R. K. (2011). Recent global recession and Indian economy: ananalysis. InternationalJournal of Trade, Economics and Finance,2(3),212.

Chatterjee,S. (2012). Globalizationin India: Effects and Consequences:Indian Chamber of Commerce: New Delhi.

Fernandes,L. (2000). Nationalizing the global`: media images, cultural politicsand the middle class in India. Media,Culture &amp Society,22(5),611-628.

Overgaard,L. (2012). Ananalysis in Indian culture in an era of globalization.ASB Caimbatore.

Smil,V., &amp Kobayashi, K. (2012). Japan`sDietary Transition and Its Impacts.MIT Press: Cambridge.