Faxconn

(University)

Foxconn

GreenWorld

Therecent unethical conduct exhibited by the company necessities for arobust social plan that would alleviate its corporate and socialimage attuning its strategies towards the attributes of the greenworld. It is evident that the Foxconn’s tainted image has affectedthe consumers’ attitude, corporate image, and consumer preference.Inthe case, when consumers attune a company’s manufacturing practicesto unethical dealing, it often results in a reduction of consumerpreference to the company’s product (Trudel, 2009). In order tomaintain its brand image, therefore, it is anticipated Foxconn willattempt to gain the corporate and consumer trust so to retain itsbusiness operations by conforming to a green world. The incorporationof a robust social responsibility through the green movement willsignificantly improve people’s perception towards the company.

Newgraduates are in constant search for companies that are attunedtowards a robust social and environmental background. Unlike otherChinese companies, Foxconn’s working environment is conceived asunfavorable given its previous unethical working conditions. Therecent revelations showcase its reluctance in offering preferredworking environment for employee’s given the high turnover at thecompany. It will be difficult, therefore, to attract a highly skilledpersonal to work for the company (Mullins, 2010).Highly skilledemployees are a vital aspect of increasing a company’s competitiveadvantage. Lacking such human labor will tremendously affect itsdispensation and guarantee for quality products and services. In thisrespect, the incorporation of a social and environmental awarenesswill help the company gain the consumer’s trust. In this way,Foxconn will be able to attract a competitive workforce that canmaintain its operations. Furthermore, empowering the workers throughits collective bargain agreement will result in more consciousemployees, who are aware of their rights and the environment aroundthem.

Thecreation of a robust union that oversees the functioning of thecompany’s management is likely to streamline its operation inaddressing social responsibility. The union leaders will champion foran increased corporate social responsibility that will showcase thecompany’s connection to the society. Corporate socialresponsibility is an imperative aspect with respect to the community.The community (consisting of consumers) acts as the company’swatchdog. Evidently, the community’s interests are imperativeaspects when designing a company’s social responsibility. Thisimplies that the company is not only focused on making profits,rather focusing on the community’s welfare. The global societylooks at how a company is attuned to protecting the community itfunctions in and its tentative dedication to protecting it.

Operatinga large company as Foxconn comes with a greater responsibility toprotect the environment and the people. Compliance with environmentalregulation will, therefore, be paramount across divergent platforms.A company’s compliance with a social dimension showcases that thecompany seeks to make a considerable contribution to the society. Forthis reason, an effective communication strategy by Foxconn, will bean instrumental factor in generating positive outcomes out of its CSRengagement. Evidently, consumer expectation regarding the conformanceto CSR has risen considerably therefore, it would be in Foxconn’sbest interests to integrate such practices.

Itis evident therefore that Foxconn is likely to attune its corporatestrategies towards the green world. This approach will be aimed atimproving its corporate image, given its recent unethical practices.It appears that CSR is well placed to alleviate the consumer’snegative attitude. This approach will not only improve the company’simage, but increase its propensity to attract a competent workforce.

References

Mullins,L. J. (2010). Managementand Organizational Behavior(9thEd.). Harlow, Essex, UK:

PearsonEducation Limited.

Trudel,R., &amp Cotte, J. (2009). Is It Really Worth It? Consumer Responseto Ethical and

UnethicalPractices, MIT/Sloan Management Review,50(2), 61-68.

References

Khan, M. (2010). Role of labor unions beyond collective bargaining. FarEast Journal of

Psychologyand Business,1(1).

Mullins,L. J. (2010). Managementand Organizational Behavior(9thEd.). Harlow, Essex, UK:

PearsonEducation Limited.

Trudel,R., &amp Cotte, J. (2009). Is It Really Worth It? Consumer Responseto Ethical and

UnethicalPractices, MIT/Sloan Management Review,50(2), 61-68.