Marketing Strategy

MarketingStrategy

MarketingStrategy

Healthcareaccessprogramsforoverweight people

Overweightpeoplehavehigherfatcontent in their bodythan whatis consideredto be optimally healthy.TheSPAprovidestheoverweight peoplewith a widerangeof treatmentoptions.At thespa,theoverweight peoplecan accessdifferentweightlossprograms,which includethebootcampsandfitnessretreats.Forexample,theVita Vie Retreat is comprisedof spatreatmentandmealclasseswhereattendantsareinstructedin mealsthat can helpthem reduceweight(Spa Index Media LLC, 2015). Thejumpstartsweightlossprogramsthat aremainlyheldin New York are designedto helppeopleavoidbingebehavior,increasestamina,andexercise.TheFresh Start Retreat programfocuseson thewhole-body detoxification smokingcessation,weightloss,andpreparationof healthymeals(Spa Index, 2015). TheGrail Springs Retreat is a weightlossprogramthat involvesyoga, juicefasting, hiking, anddailytonics.In essenceDetoxSpa providestheoverweight personswith a widerangeof programsfrom which theycan selecttheweightlossplansof their preferences.

Effectof healthcareaccessoptionson marketingstrategies

Eachof theweightlossprogramshas differentweightlossactivities,which impliesthattheprogramstarget clientswith differenttastes.Therefore,themarketingstrategyshould specifythecomponentsof eachprogram.Thiswill ensurethatthetargetclientsunderstandwhattheyshould expectfrom their programsof choice.Attritionis commonin weightlossprogramsanditoccurswhenclientsachievetheir targetweightorwhentheythinkthattheprogramsare not workingforthem (Duff, 2014). Themarketingstrategyforthespaprogramsshould includethesuccessstoriesof peoplewhohavebenefitedfrom theweightprogramsin thepast.

References

Duff,V. (2014). Howto increase business in a weight loss clinic.Santa Monica: Demand Media.

SpaIndex Media LLC (2015). Weight loss, resort and retreats. SpaIndex Media LLC.Retrieved March 22, 2015, fromhttp://www.spaindex.com/special-features/weight-loss-spas/

SpaIndex (2015). Detox Spas and programs. SpaIndex.Retrieved March 22, 2015, fromhttp://www.spaindex.com/special-features/detox-spas/