Greetings,and personal introduction.
Matchmovingis the process of inserting computer graphics into a real camera livefootage using a 3D program (Dobberts, 2012). According to Dobbets(2012), it is a process that figures out what the real camera did soas to produce the real footage of a camera through the program. Theprocess is normally completed by a 3D program through camera tracking
Motiontracking is the process of recording the movement or motions ofobjects or people so as to use them for further production. Accordingto Radke (2012), it is the process of recording the actors and takingtheir actions and then animating them to digital characters. Camerasolving is the process of using moving objects to create a 3D data ofthe object. Rotoscoping is a method of animating where the filmfootage is traced and used for live action using a rotoscope (Radke,2012).
Oneof the levels of professional issues is those that touch on thetechnical issues. One of the issues is matchmoving methods. For aprofessional matchmover, one should select the most appropriatemethod that relates to the purpose of the film and footage. Thisleads to the matchmoving software which determines the level and typeof matchmoving results. Real-time tracking is the most common type offilm production that allows the items to be inserted inpost-production, while they are being visualized in real time andon-set.
Thequality of work is one of the main professionalism issues that arisefrom the use of match moving. If professionally done, the insertionof computer graphics on a live footage will be coherent for theviewer. Originality of the work done should be maintainedprofessionally to avoid insertion of computer graphics that may copyother works. This leads to the element of copyright as a legal issuethat relates to the practice of matchmoving.
Ethicsare the set of rules that guide people do what is right and morallyaccepted by different classes of people (Trevino & Nelson, 2011).The ethics in matchmoving and the filming industry is doing what isright for the practice by taking critical ethical considerations ofthe profession. For instance, any content or computer graphics thatare inserted to a live footage should be in line with the ethics ofthe profession and the society. To achieve this, the professionalethics of the society should guide the matchmoving practice
Theprofessionalism of matchmoving is displayed by the quality of thevideo, footage and graphics produced by the practice. The quality ofthe content inserted should match the quality of the footage so as tocreate coherence and have a sense of professional touch to the work(Dobberts, 2012). Therefore, organizations should enforce theirprofessionalism policies in the content inserted. Moreover, the typeof software and methodology used for matchmoving should beprofessionally sanctioned.
Professionallydone matchmoving should have original content insertions on a livefootage so as to create uniqueness. According to Radke (2012), thecontent inserted should promote the essence of live footage bymaintaining the originality of the content. Therefore, theprofessionalism of the organization and the matchmover should informand guide the practice of matchmoving. This way, the practice willavoid law suits related to property rights.
Copyrightlaws protect the original content, items and creativity of theowners, inventors and innovators (Wiles et al, 2008). Therefore, aprofessional matchmover should not infringe on the copyrightprivileges that are enjoyed by the original content creators withoutexpress permission just like other media producers (Chater, 2002).Moreover, the software used for the matchmoving practice should bevalid and in line with the copyright laws as per the country and theprofession.
Socialconcerns should be considered in the Matchmoving practice so as toproduce content that relates to the society. The content inserted andproduced should be in line with the social context to enhancerelevance. In addition, the practicality of the content producedthrough matchmoving should consider the cultural relevance and thebackground of the audience. While matchmoving is a profession, itinvolves risks of lawsuits and risk of obsolescence of the technologyamong other risks. In addition, matchmoving affects the commercialinterests of the organization by producing commercial content. Thisshould be considered in line with the economic and costing issuesthrough a comprehensive cost-benefit analysis. Professionalmatchmovers should produce content that is affordable and producesthe intended benefits to the users and the organization.
Matchmovingis the insertion of computer graphics to the real camera footage.Matchmoving leads to a number of issues including Technicalprofessional issues, Legal professional issues and social issues.Therefore, professional matchmovers should observe the appropriatelaws and ethical concerns. To observe the issues in matchmoving,professionalism and ethics should inform and guide the practice
Referencesand Sign out
Chater,K. (2002). Researchfor Media Production.Oxford: Focal Press.
Dobbert,T. (2012). Matchmoving:The Invisible Art of Camera Tracking. Berkeley,California: Sybex
Radke,R.J. (2012). ComputerVision for Visual Effects. Cambridge:Cambridge University Press
TrevinoL.K & Nelson K.A (2011). Managing Business Ethics: Straight Talk About How To Do It Right. FifthEdition. John Wiley & Sons, Inc
Wiles,R. et al. (2008). VisualEthics: Ethical Issues in Visual Research. RetrievedFrom,<http://eprints.ncrm.ac.uk/421/1/MethodsReviewPaperNCRM-011.pdf>March 14, 2015