Running Head: ONLINE SHOPPING VS TRADITIONAL SHOPPING 1
OnlineShopping VsTraditional Shopping
OnlineShopping VsTraditional Shopping
Buyinggoods and services has become important among people globally. Peoplehave to but what they don’t have, as well as what they need. Sincethe historical times when buying and selling was defined by thepractice of barter trade, shopping has become an essential exercise.However, over time how shopping is done has changed from time totime. Today there are different forms of shopping which can besummarized as the traditional and online shopping methods (Riquelme &Román, 2014). This paper compares between the traditional and onlinemethods of shopping as the two common methods used by people today.
Thereare many ways to shop in the modern world which can majorly beclassified into two: OnlineShoppingand TraditionalShopping.Online shopping involves the purchase of good and services over theinternet using email, telephone or the online shopping platforms, andlacks physical contact between the buyer and the seller during theexchange time. On the other hand, Traditional shopping is wherebypeople have to be present at the store they are buying from. In otherwords, the buyer/shopper is physically present at the time ofexchange. Various factors affect the choice of the method to choose,including convenience and the situation of the person doing theshopping as well as the type of goods being bought, in addition tothe level of technology advancement at their disposal (CashbackInsights, 2013).
Onlineshopping is a convenientform of buying and selling. This is because it allows for a wideselection of goods from different suppliers. This helps the consumersdo a thorough analysis of the prices and thus acquire the best goods,good quality and at low or affordable prices. Traditional shopping istiresome as it demands the buyer to move from one shop to anotherlooking for the best prices, quality goods, and therefore, intraditional shopping there is a higher possibility of buying goods athigher prices, despite there being low prices in the market.Additionally, online shopping also savestimeas compared to traditional shopping. This is due to the fact, onlineshopping can be done at any time of the day, as well as from anylocation. For example, it can be done from home, place of work, whentravelling etc. (Riquelme & Román, 2014). Contrary, to this,traditional shopping requires the buyer to spare time and visit theshop. This in turn consumes time, as it can only be done at specifictimes of the day as some shops closes at night. In traditionalbuying, the shopper sometimes has to wait in a queue, in order to beserved this is in turn time consuming compared to online shopping(Rebecca,2010).
Onlineshopping also offers a variety of goods than traditional shopping.Various brands can be found online easily, unlike in the stores wheresome does not stock all the goods. It is easy as well to search foran item using online shopping as all one has to do is to type in thename of the item needed. However, in traditional shopping, one canlack the desired item as stores don’t keep every commodity and istiresome to look from one shop to the other.
Despitethe adoption of online shopping over the traditional shopping inrecent times, the traditional shopping on the other hand offer thechance for the shopper to inspect goods being bought before buyingthem (Riquelme & Román, 2014). In other words, there is physicaltouch between the buyer and the goods. This in turn helps the buyersto inspect goods and ascertain their quality before actually buying.Traditional buying enhances personal touch of the item to be boughtunlike in online shopping where consumers can only view images.Physical inspection of the items in person and being able to comparethem to help consumers narrow down choices if they were undecided.This makes shopping for items such as clothes and shoes convenient asone can try them on, hence, reducing the risk of buying goods thatare either oversize or undersize (Cashback Insights, 2013).
Traditionalshopping is also quickerthan online shopping. This is because there is no time wasted placingthe order and shipping it to the customer as in online shopping.Consumers buying urgently needed goods such as drugs, groceries andmilk are best served better by the traditional shopping. The lack ofshipping charges also makes traditional shopping cheap. Traditionalshopping is also saferthan online shopping. Cases of un-delivered goods can be avoided bytraditional shopping since one carries the commodity bought with him(Rebecca,2010).Traditional shopping also does not expose personal information of theconsumers unlike online shopping.
Inconclusion, the type of shopping methods applied by individualsdepends on different factors. Technological advancement such as theuse of the internet has led to rise in online shopping as people donot have enough time to shop traditionally. However, the traditionalmethod of shopping is still in practice in the day to day life. Bothmethods of shopping have their merits and demerits. Therefore, mostconsumers therefore use both methods interchangeably depending ontheir personal preference and how comfortable they are with each.
Riquelme,I., & Román, S. (2014). The Influence of Consumers` Cognitiveand Psychographic Traits on Perceived Deception: A Comparison BetweenOnline and Offline Retailing Contexts. Journalof Business Ethics, 119(3),405-422
CashbackInsights.OnlineShopping vs. Traditional Shopping. (2013, August 27).Retrieved on 13thMar 2015. From: https://cashbackwithme.wordpress.com/2013/08/27/online-shopping-vs-traditional-shopping/
Rebecca,S. (2010). Bright hub, OnlineShopping vs. Traditional Shopping: Which is better?Retrieved on 13thMar 2015. From:http://www.brighthub.com/money/personal-finance/articles/43939.aspx