Price Module 2 Case

PRICE MODULE 2 CASE &nbsp&nbsp 5PriceModule2 Case



Publichealth program


Thepublic health program discussed in the Module 1 case involveschildren from British Columbia in Canada. These are school goingchildren aged between five to nineteen years. The program targetschildren in elementary level who have little knowledge on diet andphysical training exercises. Most of these children and youths in thetarget population are obese and require serious socio-ecologicalapproaches to address the problem.

Howthe public health program is culturally appropriate for BC Schoolgoing Children

Theprogram is culturally appropriate for the identified ethnic group inBritish Columbia Canada. The rationale for this is based onstatistical data indicating that over 50% of children and 30% youthsare at risk of obesity. This target population has sedentarylifestyles and consumption of high calorie diets. The targeted ethnicgroup is in British Columbia province whose main culture is‘English.’ Recent statistics indicate that, majority ofelementary and high school students in British Columbia areoverweight or obese and do not engage in any physical activities. Theprogram is appropriate for the identified cultural group based on thefact that, most students consume unhealthy diets and do not engage inany physical activities.

Recommendationsfor improving the health lifestyle among School going Children in BC

Inorder to improve the unhealthy lifestyle among school going childrenin British Columbia the recommended practices must mach the culturalconcepts of the targeted population. These recommendations take intofocus three aspects that predispose the BC children to unhealthylifestyles. Recommendations made focuses on the targeted group homes,schools and individual students. One recommendation that could bemade is introducing dietary and physical training in schools.According to the BC cultural lifestyle, there is less physicalactivities. In this program all students would be involved in dietaryand physical activities without discrimination. However, it isimportant to conduct a clinical review of all students to understandthe different lifestyles of students. This is important inidentifying factors that lead to increased vulnerability of obesity.Identifying the unhealthy children would help in addressing thecauses of obesity before embarking on physical training and dietlessons. In this case, clinical reports would be gathered from allstudents in the target population(Final Report, 2010).

Manyfamilies have experienced social changes leading to unhealthy eatingpatterns and inactivity as such Schools are the ideal setting wherehealthy lifestyles and teachings could be implemented. Most studentsin BC spend more times watching televisions and computer games andthis leads to physical inactivity. As such, school based programsshould be designed to reduce ‘screen time.’ Physical trainingactivities and dietary lessons should be made a mandatory for allstudents (King, Stokols, Talen, Brassington and Killingsworth, 2002).

However,at home level there is urgent need for social political changes thatneed to be implemented to help families and children make healthydecisions that help reduce the risk of obesity. In this case, parentsneed adequate training and exposure on the dangers of obesity. Thepublic health program should also target homes to establish andpromote healthy eating lifestyles. In particular, parents should beadvised to limit time spent by children watching televisions orplaying computer games. In addition, parents and schools need to havean arrangement where children learn how to cycle or walk to schoolrather than been driven.

Furthermore,parents should be advised to encourage children outdoor playactivities rather than indoors. These home based activities should beaccompanied with good diets that have low calories and fats. In thisway, Schools, parents and lesson learned by individual learners wouldfacilitate in promoting healthy lifestyles among these children.There is a growing consensus among nutritionists that a‘comprehensive School Health program’ is more effective inpromoting healthy lifestyles among children than classroom basedinformation.

Insummary, a comprehensive school and home based health program isneeded to embed the cultural concepts of BC children with healthylifestyles. In particular, the health program should involve allstakeholders in the target population such as school boards, healthauthorities and parents. School based programs that encourage moreactivities as opposed to inactive classroom activities should beencouraged. A strong health curriculum should be implemented inschools. It is also important to have media awareness to reducemarketing influence on false products and beverages (Naylor,Macdonald, Reed, McKay, 2006).

Inconclusion, the public health program that target reducing obeseamong children should carry onboard, students, families, parents,educators and health authorities in promoting healthy lifestyles. Theresults would be reduced unhealthy diets and physical inactivitythereby reducing health costs and fatal risks of obesity.


NaylorP.J, Macdonald H.M, Reed K.E, McKay H.A. (2006). Action Schools! BC:a socio-ecological approach to modifying chronic disease risk factorsin elementary school children. PrevChronic Dis [serial online].Available from: URL:

KingA.C., Stokols D., Talen E., Brassington G.S., Killingsworth R.(2002). Theoretical approaches to the promotion of physical activity:forging a transdisciplinary paradigm. AmJ Prev Med 23(2),pp.15-25.

FinalReport: Data and Evidence Working Group, Recommendationsfor Obesity Reduction in BC.July 13, 2010.