Rhetorical analysis of Amy Cuddy’s “your body language shapes who you are”

Rhetoricalanalysis of Amy Cuddy’s “your body language shapes who you are”

Everywriterandspeakeruseseveralapproachesin orderconvincetheir crowd.Someof theseapproachesare theuseof Logos, Pathos, Ethos andin someinstancesDiction toocan be usedin orderto bringtheaudienceto levelwith whattheyare presenting.In thispaper,theuseof all thosestrategieshas beencarefullyexaminedinorderto analyzehowAmy Cuddy has usedeachandeveryparticularstrategyto appealto her audience.Discussion

Inexaminingtherhetoricalappeals,wehavefirstto understandwhateachof theappealsentailsto.Logos usesreasonsin orderto maketheir argumentsuccessfully.Thisis by usingfactsandevidence,imagesandat timesgraphsin orderto convincetheaudience.Pathos,on theotherhand,seektheuseof emotionby usingsympathypityorangerto bringout an argument.Ethos appealrelies on theuseof thewriter’sbackgroundandcharacterin orderto relatetotheargumentthattheyare presenting.

AmyCuddy worksas a socialscientistandisbasedat Harvard University. In a Conference, Amy gavea talkon howthebodyLanguage shapesa personalityandthisentailshowbodylanguagedisplayswhowereallyare. ThoughAmy presentsthespeechto a specificaudience,youwill attest to thefactthatwecan allrelateto whatis inher speech.“Yourbodylanguageshapeswhoyouare”, is her speechandin thespeechhostedby TED, Amy suggeststhatwecan possiblyalterour normalroutinewhenin stressandinsteadaltertheroutinewith whatsherefersto as bodylanguagehighpowerposes.

Throughher speech,everyone can at leastbe confidentandrelaxedenoughas theydotheir normalduties.In rhetoric,writersandspeakershavea wayin which theyusewordsto influencea specificaudienceto buytheir ideasin an articleorina speech.AmyCuddy specificallydisplaystheuseof ethos, logos andpathos,techniquesin rhetoricwhich sheusesto convinceandinfluenceher audienceandmakingsurethather presentationhas beenwellunderstoodandinto detailsnot onlyby theaudiencein theconferencebutalsoeveryone wholistensto orwatchesher presentation(Datoo&amp Gideon 190).

Inthisessay,allrhetoricalapproachessheusedwill be evaluatedcloselyto showhowAmy Cuddy usedeachof therhetoricalapproachesto convinceandinfluenceher audience.In thepresentation,Amy Cuddy displaystheuseof Logos appealorstrategyin orderto appealto her audience.Thissheisabletoshowby theuseof reliablegraphics andimagesin presentingseveralamountswhich are theexamplesthat sheusesto supporther factsandevaluateseachone of them in details.Forinstancein demonstratinghighpowerposesthedescriptionwasdetailedformingthepresentationwell.Thiscan alsobederivedfromhowlowpowerposeshavebeenused.Thedescriptionof lowpowerposesis strong.Amy Cuddy usedwelllabeledimagesandgraphsto supporther argumentandtheinformationshewasrelaying.Amy Cuddy alsomadeher presentationat an appropriatetimemakingsurethatshekepttheaudienceinterestedin thepresentation.Shealsoincludedtheuseof physicaldata providingothertermsotherthan whattheaudiencewasusedto (Datoo&amp Gideon 195).

Cuddyalsousedpathosstronglyin relationto emotionslike happinessandpityin orderto fullyinteractandidentifywith theaudience.Thisappealbroughtoutthe warmthin her speechandensuredthatshewasableto usetimelyexampleswhich focusedontheaudienceshewasmakingthepresentationto otherthan herself. Forexampleby usingthestrategyof powerposingtheaudiencewould be capableof attainingmoreconfidencethereforebringinga comfortablefulfilledanddeterminedsenseinto themindof her audience.Thissheexplainstooby highlighting howshehelpeda studentwhofeltout of placeandwasalmostquittingout of a Harvard class.Usingpowerposing,Amy raisedthestudents’self-esteemandmadeher feelhowrelevantshewas“andyouare goingto goto theclassandgivethebestcommentever.”Thestudentdidexactlythatandmonthslatershecamebackto her sayingshedidit.Amy usedan emotionalappealto stateher claim(Datoo&amp Gideon 195).

AmyCuddy alsousesdictionappealto attractandmaintaintheaudienceto her presentation.ForinstancewhenAmy emphasizeson howwecan derivean individual’scharacterfrom their bodylanguage,sheusesthewordshapes,whilenormallyotherpeoplewould usethewordreflectsto bringout thesameaspect(Datoo&amp Gideon 197).By usingtheword“shapes”Amy is indicatingthatbesides emotionsaffectingthebodylanguage,itcan be viceversa at timeswherein turnitis possibleforthebodylanguageaffectingtheemotionstoo.Shestatesthatifone fakesthebodylanguageforsometime,thenitis possiblethattheemotionswill at somepointadaptto thebodylanguagethat shewastryingto fulfillby at thatparticulartime.

Tothispoint,itis crystalclearthatAmy has providedfactsandevidencein orderto achievea highconnectionwith her audience.Shegoesaheadandgivesa backgroundto whosheis in accordance withher experienceandwhatshehas gonethrough in relationto her presentationandconcerninginstancesin which itwasimportantforher to applythestrategyof “powerposing”to getout of a demeaning situationin her life.An exampleis whenin her presentationshegivesa backgrounder ata timewhensheexperiencedan accidentat theageof 19.

Aresultof theaccidentwasAmy losingsomestandarddeviationsof her IQwhich,as a result,wouldbetranslatedto her not completingher undergraduate studies.However,Amymanagedto completeher undergraduateandevenmoveon to a graduateprogram.Sheelaboratesthatshewasableto overcomethepowerlessdistortionthat hadbeenintroducedinto her mind,by usingthepowerposingstrategythatsheclaimswas introducedto her by Susan Fiske.With that,Amywasableto achievemuchin her career.In usingstrategy,Amydisplaystheuseof ethos effectivelyandthereforesupportingher claim.Theuseof ethos in her claimprovidedbackgroundinformationonher topic(Datoo&amp Gideon 198).

Inconclusion,rhetorictechniquesthat havebeendiscussedonsetare veryessentialfora writersorspeakerspresentationto be successfulandfulfilltheintendedmotive.AmyCuddy would havedecidedto giveaplainpresentationwhich consequently would havehada minimalornoimpactat allontheaudiencein relationto her speechbutinstead,Amy usedrhetoricalappealsin her presentationin orderto effectivelygivethepresentation.Intheend,AmyCuddy successfullydeliversastrongspeech.In regardsto rhetoricappeals,a successfulspeechis thefinalmotivea writerora speakershould achieve.

WorksCited

Datoo,Siraj &amp Gideon, Lichfield. TheComplete Guide to Getting What You Want with Body Language.&nbspNewYork: Wiley, 2013. Print.