Social Impact of Business

7

SOCIAL IMPACT OF BUSINESS

CorporateSocial Responsibilities

Everyone is motivated when working with a most socially andenvironmentally cognizant company. Most of the company are dedicatedtoward being engaged in sustainability efforts while taking pride ofbeing part of the socially and environmentally company that focus onthe bottom line of people, planet and profit. The CSR policy for mostof the company acts as the core daily operations that do provideguidance for the future achievements. Clients wish to work withsocially responsible company since they have believes that companiesare healthier and productive. Developed clients are able to rely upondeveloped projects that have higher standards of efficiency that arein line with the corporate vision and mission. Setting an example isone of the greatest achievement and an initiative that will have tobenefit the entities, organizations and individuals (Lepoutre &ampHeene, 2006).

Why Company Should Act Ethically

A good ethical reputation of a company may bring in variousadvantages. There are chances that brand equity will be increased andit will have to favor the easier access to capital and lowering thecost of capital of the firm. A well, ethical business practice willhave to enhance employee’s commitment and increased customerloyalty. Ethical business practice does support recruitment processand retention of the top best talents of the employees. As well, itdoes support a good relationship with the firm stakeholders. On theother hand, ethical failures may have damage to the entireorganization either financially by settling legal or by fines. Aswell, it may have an effect to the share price and eroding customerconfidence. A company must be dedicated toward conducting regularethical assessments.

Do you think that Apple has demonstrated global corporatecitizenship?

Apple does not have any sign of having demonstrated ant globalcorporate citizenship. Actually, what it has done is to make everyonebelieve this is the case, but the company has done an issue of job atdamage controls. Apple may be speculated to have applied aspect ofatrocities of Foxconn in furthering the public relating issue andusing it to show the public how the company is caring for thestakeholders. If Apple has an ethical global corporate citizenship,the company would have been found in its attempt to establishrigorous standards and be a potential supplier. It would have been inthe first line of conducting routine audits, interviews andinspection with an aim of making sure that there is suppliercompliance. There are indication that the company was aware of how itproducts were manufactured but choose an option of assuming theissue.

Ecologically Sustainable Organization

The entire business community is dedicated toward having interest ofreducing the ecological damage. An ecological sustainableorganization is the one that operate in line with principles ofmaintaining sustainable developments that conduct business with anaim of meeting the requirements of the customers without any issuethat may affect the future ability of the coming generation (Dyllick&amp Hockerts, 2002).

The first stage is noncompliance, and company here will make up itwork and it does not care for sustainability but much dedicatedtoward making profits. The second stage is compliance and, herecompany make up its work and it start to clinch the safety, healthand the environmental regulations that are set. The third stagelooks at beyond compliance where company make up it work and itrealize sustainability will assist the company to save more money byensure that it decrease energy usage, water saving and decreasehandling of waste. The last stage is integrated strategy the firm iscommitted toward ecological sustainable business model that will haveto incorporate all key business strategies (Dyllick &amp Hockerts,2002).

How E-Commerce Has Changed the Way, Businesses Operate andInteract With Their Stakeholders

Business technology has changed the manner in which companies doperform their activities in the global operations. As well, it hasaltered how the business interact with the stakeholders thoughvarious forms of technology. The internet use has changed thecommunication process. There are allowance of sharing informationbetween the stakeholders and the organization. The E-commerce haschanged the manner in which transaction of business organization andindividual interact with the stakeholder with an aim of improvingoperations. E-commerce has provided customers to order at any timeand this has given increased revenues for the company. As well,suppliers and customers are able to pay for purchases directly(Dyllick &amp Hockerts, 2002).

Should The Food And Restaurant Industries Be Held Liable For TheRise Of Obesity?

Most of the fast food product causes obesity since there is the useof fatty oils in large quantity. Most of the fast food products arefried. Individuals consuming large quantities of fast food in a dayhave higher chances of becoming obese. However, fast food restaurantshould not be blamed for someone mistakes, people must be responsiblefor their actions. Fast food should not be banned or held responsiblefor the obese situations since people must moderate over how much andhow offer they will have to consume the fast food.

To what extent employees have a right to privacy

All employees are entitled to rights at workplace including right toprivacy, fair compensation and freedom from being discriminated. Theright to privacy is applied in case of employee’s personalpossession such as handbags, briefcase, and storage lockers that areonly accessible to the employee and the private mail bag that may beaddressed to the employee. As well, employees have a right toprivacy in their telephone conversation or any voicemail messaging.However, there is limited right to privacy on employees in the emailmessages or internet usage while using the employer computer systems.

MarketingStrategies That Are Appropriate At Each Stage of the Product LifeCycle

During introduction stage, the company will require marketingstrategies that will launch the new products. There is the need toincorporate research and development, consumer testing and marketingrequirements to launch the products.

During growth stage, the company will experience strong growth insales and profits. The company has to apply strategies that willinvest money toward promotion activities ad maximize the potentialityof the growth stage.

Maturity stage is characterized by the aim of maintaining marketshares that have been created. There is the need to apply productmodification and improvements in the production process to maintaincompetitive advantages.

Decline stage is characterized by shrinking situation and marketcondition becomes saturated. The decline is investable and thecompany has to consider ways that will switch to less expensiveproduction methods with cheap marketing.

Product Design

Product design is the intensive knowledge that is important tomaintain competitive advantage and environment for the business. Itis a crucial activity undertaken by firms with an aim of introducingnew products and achieves higher sales volume. When firm accesscapabilities of developing differentiate products, there are chancesof commanding the pricing process. Factors that affect product designare customer’s requirements, access to production facilities,policies of setting quality standards, reputation of the company, andavailability of production machines (Homburg, Kuester &amp Krohmer,2013).

How Integrated Marketing Communications Adds Value to theMarketing Effort

The main goal of marketing communication is to access and reach thedefined target audience with an effect to their behaviors. This isachieved by informing, persuading, and reminding them on themarketing process (Doyle &amp Stern, 2006). The marketing processhas assisted in access new customers with brand building awarenessand making trails of approaching the market. As well, marketingcommunication has been vital in maintaining the brand currentcustomer and reinforcing the purchases behaviors and provision ofadditional information it is related to the rand. As well, themarketing process builds and reinforces relationship with customers,retailers and other key stakeholders of the business.

References

Doyle, P., &amp Stern, P. (2006). Marketing management andstrategy. London: Pearson Education.

Dyllick, T., &amp Hockerts, K. (2002). Beyond the business case forcorporate sustainability. Business strategy and the environment,11(2), 130-141.

Homburg, C., Kuester, S., &amp Krohmer, H. (2013). Marketingmanagement: A contemporary perspective. McGraw-Hill HigherEducation.

Lepoutre, J., &amp Heene, A. (2006). Investigating the impact offirm size on small business social responsibility: A critical review.Journal of business ethics, 67(3), 257-273.