Social Networking in the Hospitality Industry

SocialNetworking in the Hospitality Industry

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Contained in Article

Not Contained in Article

Abstract

An abstract of the contents is provided.

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The purpose of the study is stated.

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The scope of the study is stated.

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A rationale for the study is provided.

1,2,3,4,6,7,8,10

5,9

The hypothesis or research question is stated.

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Key concepts and terms are noted.

2,5,6,8,9,10

1,3,4,7

A review of the literature is provided.

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Methods

A description of the population sample is provided.

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The data collection procedure is presented.

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Other procedures to be used are described.

1,3,4,5,7,8,10

2,6,9

Results

A narrative statement of the findings is given.

2,6,7,8,9

1,3,4,5,10

A description of the data collected is given.

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Findings are supported by graphs and charts.

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The analysis of the data is explained.

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Conclusion

A summary of the study is provided.

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Conclusions related to the hypothesis are stated.

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Questions for future research are presented.

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References

References used in the study are presented.

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Comparisonmatrix

Article 1

Article 2

Article 3

Article 4

Article 5

Title/Author(s)

Anderson (2012)

Fotis, Buhalis, &amp Rossides (2012)

Inversini &amp Masiero (2014

Verma, Stock, &amp McCarthy (2012

Lange-Faria &amp Elliot (2012)

Persistent GCU Library Link

Purpose of the Study

What is the author’s rationale for selecting this topic? Does he build a strong case?

Effect of social media on performance in the hospitality industry

Yes, the author has a strong case as he provides numerical evidence on the influence of social media

The paper evaluates the role and effect of social media on holiday plans

The authors build a strong case on the effects of social media by providing an empirical research on holidaymakers

The study focuses on why hoteliers select to be present in OTA (Online Travel Agent)

The authors’ rationale rests on technological and human factors

Effects of social media on hotels

Role of social media in DMOs (Destination Marketing Organizations)

The huge sharing incidences involved in the social media

The authors present a dynamic case by providing a contextual information on social media and its relation to the study

Research Question(s)

What question(s) does the author present?

Do social media influence performance in the hospitality industry?

To what magnitude and intentions do holidaymakers use social media during holiday plans?

Do social media impact on holiday planning processes?

Do social media provide more and effective information than conventional sources of information?

Why hoteliers engage in OTA and social media

The significance of social media and OTA to hoteliers

What types of social media aspects or messages do companies in the hospitality industry share with users on Facebook

What messages do Facebook users endorse or propagate

Do social media influence DMOs?

Does there exist a relation between increased social media use and effective information?

Sample Population(s)

What group(s) is/are being studied?

The paper uses reviews from Trip Advisor on number of visits

The paper involves an empirical research on 900 holidaymakers residents of former USSR. However, the paper uses a sample size of 346 web users

Hotels in Swiss touristic region

The paper used a sample size of 982 across 12 restaurants

Facebook users

The paper uses a systematic review to study online users

Limitations

What are the limitations of the study? Why can it only encompass so much?

The paper only focuses on the influence of consumer-generated content on hotel performance.

It does not measure other aspects that contribute to hotel performance

The results are generalizable

The paper does not use a random sample size because of the nature of the particular online survey

The findings of the study apply to a particular geographic context

The study does not regard non-responses as part of any group

The study does not include the sample size

The study uses a small sample size thus, it does not represent the entire industry

The research only centers on Facebook

The research does not measure ROI

The paper does not conduct a primary research

The findings do not present conclusive implications on social media

Article 6

Article 7

Article 8

Article 9

Article 10

Title/Author(s)

Rosman &amp Stuhura (2013)

Scott &amp Orlikowski (2012)

Thakran &amp Verma (2013)

Kwok &amp Yu (2013)

Zeng &amp Gerritsen (2014)

Persistent GCU Library Link

Purpose of the Study

What is the author’s rationale for selecting this topic? Does he build a strong case?

Effects of social media on the administration of customer experience

The emerging correlations and effects of social media in the hospitality industry

Yes, the author has a strong case as he provides numerical evidence on the influence of social media

The paper evaluates the performance of social media ratings on accountability

The study looks at the changing dynamics in the hospitality industry as influenced by social media

The expanded utilization of social media helps in assessing the study

The study focuses on the social media trends and how they have shaped the industry

The emergence of social media and channels has created chances and areas for evaluation

The use of a research and a body of literature helps the study to remain comprehensive

The preferences of online users

The increased use of online channels to source for information creates the basis for the paper

The use of a body of literature and a thorough review of recommendations and preferences make the paper dynamic

Role of social media in the tourism industry

Inclusive study into the impact of social media

The authors present a strong case by providing contextual information

Research Question(s)

What question(s) does the author present?

What are the effects of social media on customer experience?

What are the effects of social media on hotels?

Has social media increased accountability in the industry?

What are the effects of social media ratings on performance?

What are the social media trends?

How have the trends shaped the industry?

Which trend has had a major effect?

What are the impacts of clients reviews?

Do users use search engines to source for information?

How do clients’ preferences differ?

What are the effects of social media?

Do social media shape the tourism industry?

How can one use social media to offer a marketing strategy?

Sample Population(s)

What group(s) is/are being studied?

A sample of 30 hotels

The paper uses reviews and a systematic evaluation on internet users

The paper does not include a sample size

A systematic review, presentations, and online reviews on Smartphones and online usage on online users

2,830 travelers on their online preferences in major sites such as TripAdvisor

The paper conducts a strategic review on online users

Limitations

What are the limitations of the study? Why can it only encompass so much?

The paper is constrained on the use of sample size

The paper does not conduct a primary study and only looks at second hand information

The results are generalizable as it does not use the leading hotels

The paper does not use a sample size

The findings of the study apply to a small geographic context hence, lacks clout

The study depends on the presentations made

The paper lacks a primary study

The study’s implications are not conclusive as they do not look at technological changes

The research uses preferences from specific users without a random sample size

The findings do not present conclusive implications on social media

Lack of a random sample size

The results are not generalizable

Socialnetworking in the hospitality industry

Anderson, C.K. (2012). The impact of social media on lodging performance. CornellHospitality Report,&nbsp12(15),4-11.

Fotis, J.,Buhalis, D., &amp Rossides, N. (2012).&nbspSocialmedia use and impact during the holiday travel planning process&nbsp(pp.13-24). Springer-Verlag.

Inversini,A., &amp Masiero, L. (2014). Selling rooms online: the use of socialmedia and online travel agents.&nbspInternationalJournal of Contemporary Hospitality Management,&nbsp26(2),272-292.

Kwok, L., &ampYu, B. (2013). Spreading Social Media Messages on Facebook AnAnalysis of Restaurant Business-to-Consumer Communications.&nbspCornellHospitality Quarterly,&nbsp54(1),84-94.

Lange-Faria,W., &amp Elliot, S. (2012). Understanding the role of social mediain destination marketing.&nbspTourismos.An International Multidisciplinary Journal of Tourism,&nbsp7(1).

Rosman, R., &ampStuhura, K. (2013). The Implications of Social Media on CustomerRelationship Management and the Hospitality Industry.&nbspJournalof Management Policy and Practice,&nbsp14(3),18-26.

Scott, S. V.,&amp Orlikowski, W. J. (2012). Reconfiguring relations ofaccountability: Materialization of social media in the travelsector.&nbspAccounting,Organizations and Society,&nbsp37(1),26-40.

Thakran, K.,&amp Verma, R. (2013). The emergence of hybrid online distributionchannels in travel, tourism and hospitality.&nbspCornellHospitality Quarterly,&nbsp54(3),240-247.

Verma, R.,Stock, D., &amp McCarthy, L. (2012). Customer preferences foronline, social media, and mobile innovations in the hospitalityindustry.&nbspCornellHospitality Quarterly,1938965512445161.

Zeng, B., &ampGerritsen, R. (2014). What do we know about social media in tourism?A review.&nbspTourismManagement Perspectives,&nbsp10,27-36.