Strategic Planning

STRATEGIC PLANNING 1

Institution Affiliation:

Strategic planning

The Community Blood Center of the Carolinas (CBC) is the pioneeringcommunity blood center in North Carolina. The center launched aftercollaborations between a numbers of hospitals. Given that licensingfor its kind of operation may take up to three years, the centerworked under the license of other operators. CBC’s main focus isserving the needs of blood donors, the patients, and other healthcareproviders.

Externalissues

Law and government

Economy

Social

Technological

  • Post 9-11 terror attacks regulations

  • FDA’s Zero risk blood supply

  • Compliance plan for biomedical services

  • Dynamics in FDA, AABB and CDC blood donation and testing policies

  • Prices and scope of insurance coverage

  • Distribution of donated blood

  • Price regulation of the donated blood

  • Coordination with other hospitals in the region

  • Issue of first time donors versus regular donors

  • Developing mutual relationship with the donors

  • Innovation in donation campaigns

  • Rigorous screening of volunteers

  • Dynamic changes in technology

  • IT integration in reporting and tracking

  • Changing costs of technology

Competitiveassessment:

Strengths

Competitor 1: Red Cross

Competitor 2: Community Blood Center of the Ozarks

  • Strong local presence

  • AABB certified

  • Affordable health care

  • Accessibility

  • Effective for all families

  • Highly skilled personnel

  • Many employees

  • Number of medical care centers

  • Strong employee-management relationship

  • National presence

  • AABB certified

  • Specialty plasma

  • Academic medical center

  • Wide service scope

Weaknesses

Competitor 1: Red Cross

Competitor 2: Community Blood Center of the Ozarks

  • Loosening market share

  • Leadership structure

  • Organizational structure

  • Financial stability

  • Standardization of procedures

  • Limitations in research

  • Employee dissatisfaction

  • Regional stability

  • Over-ambitious initial goals

  • Low start-up staff number

  • Competitor advantage over donations

  • Donor attraction inability

  • Financial barriers for screening and collection

  • Inability to meet desired blood capacity

Critical success factors

  • Strong presence

  • Quality and affordable prices

  • Brand name

  • Accessibility

Analysis

Based on the competitor’s strengths and weakness analysis, theCommunity Blood Center of the Carolinas has to put to effect adaptivestrategies to counter the competitors. The first competitor’s (RedCross) strength for suitability for all families is their maincompetitive advantage. This is because it is a competition elementthat cannot be imitated, given that donor and family choice ispersonal. The strength has real value for the blood industry. Thesecond competitor’s (Community Blood Center of the Ozarks) maincompetitive advantage is an academic medical center. Not many bloodservice organizations have such, and it takes a lot of investment toestablish one. As such, the competitor has a huge competitiveadvantage against the rivals in the practice.

The Community Blood Center of the Carolina’s main weaknesses arethat it is new to the business and that it started out without alicense. In order to achieve success in the area, there is need foran organization to sell their name to the community and to focus ondelivery of the objectives. Once there is a strong presence in themarket, the management can go ahead with development plans andachieving success. However, the competitors cannot build acompetitive advantage against The Community Blood Center of theCarolinas based on the identified weaknesses. This is because gettinga license is not a factor in creating a competitive advantage for therivals, as it takes a little while to acquire one.

References

A brief history of the American Red Cross. (2004). Retrieved10 July 2004 from: http://www.redcross.org/museum/history/brief.asp