Strategic Planning




Theimportance of strategic planning cannot be gainsaid as far as thegrowth, profitability and sustainability of any business entity isconcerned. Strategic planning allows for the identification of thereigning conditions in the market as well as the position of thebusiness entity in the same, thereby aligning the company to theresources and market conditions to produce the best possible results.Essentially, such planning would also involve examining theconditions of other competitors in the market to determine the areasthat they excel in, as well as their weaknesses, which provide anidea pertaining to the most appropriate and easy way through whichthe business entity would make an impact in the market. This is thecase for the Virginia Blood Services (VBS) which aims at starting anindependent blood center that is to serve the Charlotte region afterit became apparent that the existing blood services entities weresettling the supplies at considerably high rates even as the cost ofother supplies went down.

Strengthsand Weaknesses

CommunityBlood Centers of the Carolinas

TheCBCC had proper equipments necessary for the separation of the bloodcollected from people into its varied components including platelets,red cells and plasma among other components, as well as test it forsafety. The separation allows for an increase in the utility of theblood with more people being served by the same amount of donatedblood.

Inaddition, CBCC has a strong network of hospitals under its wings,with the partner hospitals that established the entity collectivelyhaving 2985 beds, which used 6000 platelets and 62000 units of redblood on an annual basis. This meant that the facility obtains quitean immense amount of money from the blood.

Onthe same note, the fact that the entity serves residents of 14counties in North Carolina and South Carolina means that there was apretty formidable supply of blood for the entity.


Limitedcapability for storage of the blood collected from the communityweighs down on the entity. As much as the community acknowledges thatthe blood donations made are aimed at assisting them, there areinstances where there is excess supply, which has to be given toother blood units in other counties. The excess supply is notdetermined by the notion that all patients in need of blood havesufficient supply for the same in the foreseeable future but ratherthe notion that there is insufficient storage capacity for the same.This is bound to inhibit the capacity of the entity to offer servicesand compete with other entities particularly the American Red Cross.

CompetitorsStrengths and Weaknesses

Competitor:American Red Cross

Perhapsthe most formidable strength of the entity is the reputation that ithas not only within the counties but also across the United Statesand beyond. The American Red Cross was established in 1881 and playedfundamental roles in the American history particularly in the time ofwar where it collected volumes of blood to be used by the armedforces. In essence, it has been credited as one of the most importantentities in the country, in which case has greater capacity formobilization.

Inaddition, the entity has a formidable supply of nurses. In World War1, the entity managed to recruit 20000 registered nurses to get intothe military, and a further 104000 nurses during Second World War whowere to serve the civilian war victims, Allies and United Statesmilitary. This means that it has immense capabilities for handlingcrisis, which adds to its credibility and reputation.


TheARC was deemed not to meet the Standard operating Procedures as setout in its 2003 report, something that drew immense criticism fromthe FDA and hampered its reputation. This was also the case in itspoor coordination as demonstrated by the fact that it continuedasking for blood donations even when it had become clear that thevictims of the September 2001 attacks did not need it. This hamperedits reputation.

CriticalSuccess Factors

Numerousfactors are crucial for the success of the CBCC. First in line is thecollaboration between hospital and healthcare institutions. It iswell acknowledged that as much as every healthcare entity requires ablood unit, it is illogical to have a processing unit in each ofthem. In essence, collaborating with the CBCC so that it can processthe blood and then avail the same to the healthcare institutionswould be imperative.

Onthe same note, it is imperative that the wastage of blood donated isminimized. It has been acknowledged that a large proportion of bloodobtained from donors may be wasted as the donations are higher thanthe demand for the same in some instances. The inability to store theblood results in wastage, which has a negative effect on thereputation of blood centers and, subsequently, the donations andsponsorships for the same.

Similarly,it is imperative that sufficient donations are obtained. It is notedthat an earlier report had called for a 40+ percent increase in thenumbers of collections. To properly compete with the Red Cross, itwas imperative that the entity engaged in strategies that enhancedits sponsorship for blood drives through proving commitment toproviding services to local communities and creating awareness andpublicity regarding the same.


CommunityBlood Center of the Carolinas: Donations, Donations, Donations