UnitedStates and the Golden Age
Theparamount decision of 1948 changed the way film industry operates.Prior this decision, the theatre owners owned the studios and onlyshowed their own productions hence, discouraging competition. Thisprompted a court case that confirmed that the film industry violatedthe antitrust law. Consequently, the movie studio owners were forcedto sell their own theatres to encourage competition. The moviestudios, in an attempt to regain their expenses, charged higherprices. The studios and theatres are owned by different people, whichhelped to kill monopoly and encourage fair competition.
Thepostwar period came with changes in the entertainment industry. Manyfamilies had access to television in the light of advancingtechnology. This made the film industry to boom as many people foundsome TV programs and films to be very entertaining. Likewise, inorder to keep the audiences glued, the film makers had to find whatAmericans valued at the time. The most selling films were those thatidealized the new American lifestyle. Thus, film makers found a greatopportunity of entertaining their consumers by targeting theirlifestyles. Further, the film utilized the 3-D film technology thatproduced quality pictures and motion.
Segmentationis a great factor that producers must have in mind when producingmovies (Langford, 2005). The main segments of the 1950s include race,age, and class. With reference to class, the film producers aimed atthe high class society and idealized their ways of life. Age was alsoanother great factor of consideration as children and older peoplehave differing tastes. For instance, children loved animation whileadults preferred action. Race was a prominent factor of considerationin the 1950s. The whites were the most recognized and powerful peoplewhile the immigrants were subjected to slavery. African Americanswere mostly used to display the theme of race differences. They weregiven bad roles, which interested the majority of whites. These ideaswere passed on in the films.
Themotive behind upscaling was to win more audiences in theentertainment industry. It brought about clearer pictures that madewatching films worthwhile. In addition, upscaling was a profit makingidea that benefited the media greatly. The main genres in the 1950sincluded the science fiction, supernatural powers, horror, and thewesterns. The western was the most prominent genre because itreflected the lives of Americans. All the genres were positivelyimpacted by the upscaling because it made the pictures clearly due tohigh resolution. Watching films became more fun and thrilling for allthe genres.
MaxOphüls is a reckoned historical director. He is one of the mostconscious stylists in the history of films or cinema. He is bestknown for elegant camera movements that creates rhythmic patterns andrepetition in between films. People identify Ophüls with cameramovement technique that draws much attention. The other reckoneddirector is Jean Renoir. He used dramatic visual technique thatreflected his style and sensibility throughout his career.
Japanwas largely involved in the production of films in the postwar. Thegovernment supported Japan Cinema, but later saw it as propaganda.SCAP took interest in Japanese film industry because it hadideologies that could sell. In turn, SCAP saw an opportunity andhelped to rebuild Japan cinema. It financed the Japanese film makersand pushed for the latest technologies of the time. This assisted theefforts of Japanese however, it hindered the directors who felt thatSCAP was taking advantage of their ideas.
Thefilm production in the soviet bloc adhered to the politicalideologies imposed at the time and departed from freedoms ofexpressions. However, with the death of Stalin, producers startedproducing films with differing ideologies. The producers saw a virginopportunity to produce films that would reflect on the real state ofdictatorship in the Stalin era. Freedom of expression in films becamea common place in the de-stalinizatin era. Directors did not fearanymore and were willing to expose the truths behind their films.Since then, films have taken a completely new direction.
Thepostwar Indian films were different from the popular films. Theytargeted the most important aspects of Indian life and reality. Thesefilms reflected on the lives of Indians. Singing and dancing withinthe films is one of the greatest convections of Indian films inpostwar. Another notable factor about these films is that theyimposed family values. Marriage was a central theme in thesemarriages in which a beautiful girl with morals is blessed with agood husband and a good life. Comic was also incorporated in Indianfilms, something that attracted a lot of audiences. Another thingabout these films is that they focused on the Indian region and didnot reflect on the realities of the rest of the world. This meansthat the audience of these films was the Indians as opposed to thewhole world.
Langford,B. (2005). Filmgenre: Hollywood and beyond.Edinburgh: Edinburgh Univ. Press.